Professional Summary
Digital Marketing Manager with over 6 years of experience in digital marketing, brand management, and web development. Skilled in building and executing end-to-end marketing strategies across SEO, social media, email marketing, and content channels. Experienced in managing corporate websites on AWS infrastructure, leading cross-functional marketing teams, and coordinating national and international trade exhibitions including REI India Expo and WFES Abu Dhabi. Proven ability to align marketing efforts with business growth objectives and work closely with sales and product teams to drive qualified lead generation.
Professional Experience
Digital Marketing Manager
Strolar Mounting Systems Pvt. Ltd. — Noida, Uttar Pradesh
May 2023 – Present
- Lead and manage the company's digital marketing strategy across SEO, social media, and email marketing channels.
- Build, mentor, and manage a team of 3 marketing professionals, overseeing campaign planning, execution, and performance review.
- Maintain brand consistency across all digital platforms by standardizing messaging, visual identity, and tone of communication.
- Plan and coordinate national and international trade exhibitions, including REI India Expo and WFES Abu Dhabi — managing event logistics, marketing materials, and post-event lead follow-up.
- Collaborate with sales and product teams to align quarterly marketing campaigns with business revenue targets.
- Oversee complete website infrastructure, including AWS cloud hosting, domain management, SSL certificates, and corporate email server configuration.
Senior Web and Marketing Associate
Strolar Mounting Systems Pvt. Ltd. — Noida, Uttar Pradesh
May 2023 – April 2025
- Planned and executed integrated digital marketing campaigns across email and social media platforms, driving significant growth in engagement and qualified lead generation.
- Managed more than 50 end-to-end email marketing campaigns, improving open rates and optimizing delivery performance.
- Built the company website from scratch using WordPress with an SEO-optimized structure, lead capture forms, and Google Analytics and Tag Manager integration.
- Reduced website load time through code optimization, image compression, and server configuration improvements.
- Supported participation at REI India Expo, coordinating marketing materials, event logistics, and follow-up activities.
- Managed AWS hosting environment, domain configuration, DNS settings, and corporate email infrastructure.
Web and Marketing Associate
Ornate Agencies Pvt. Ltd. — Okhla, New Delhi
August 2021 – May 2023
- Executed SEO, email marketing, and WhatsApp marketing campaigns that increased online visibility and inbound lead inquiries.
- Optimized website UI/UX and product listings, improving average session duration and reducing bounce rate.
- Maintained full website infrastructure on AWS, including domain management, automated backups, and security protocols, ensuring consistent server uptime.
- Collaborated with cross-functional teams on content strategy and campaign planning aligned with business objectives.
- Performed data analysis and reporting to guide marketing decisions and improve strategy effectiveness.
Web Developer Intern
Team Variance Pvt. Ltd. — Malviya Nagar, New Delhi
April 2019 – July 2019
- Developed and maintained responsive web applications using HTML5, CSS3, and JavaScript, with a focus on cross-device user experience.
- Collaborated with senior developers on backend integration and front-end UI enhancements.
Web Graphic Designer
Digi Infotech Pvt. Ltd. — Saket, New Delhi
February 2018 – March 2019
- Designed visual assets for websites, social media campaigns, and digital marketing materials, contributing to improved click-through rates.
- Created user interfaces, logos, icons, and responsive layouts using Adobe Photoshop, Adobe Illustrator, and HTML/CSS.
- Maintained brand visual consistency across all marketing channels and digital touchpoints.